- Essential Social Proof
These days, social proof is less a welcome addition to a LinkedIn company profile and more a mandatory contributor to your company’s success. You cannot and will not appeal to the masses these days without plenty of social proof to back your claims to fame. When it comes to LinkedIn Followers, in particular, it’s hard not to be impressed when you come across an individual or a business with a strong and established audience.
By contrast, profiles with few or no Followers whatsoever don’t tend to have the same sort of impact. In order to become successful on LinkedIn, you need to show others that you are already successful. Something that’s impossible to achieve, in the absence of social proof.
- The Bandwagon Effect
Buying LinkedIn Followers can also be a great way of kickstarting the ‘bandwagon’ effect. Or to put it another way, the LinkedIn user is far more likely to follow your company profile if they see that hundreds or even thousands are already doing so. It’s a classic case of leading by example – inspiring others to follow the herd.
Once again, things tend to work the exact opposite way if you don’t have an established audience of Followers. You’re unlikely to inspire newcomers to follow your profile with few or no existing Followers.
- An Affordable Investment
When compared to the vast majority of social media marketing strategies, buying Followers on LinkedIn can be comprehensively affordable. Not only this but an investment in social proof, in general, has the potential to deliver an unbeatable ROI.
One of the best things about buying LinkedIn Followers being the potential for smaller and newer businesses to level the playing field. Rather than being continuously outperformed by more powerful businesses with bigger marketing budgets, social proof provides every opportunity to emerge as a leader in your field.
- Immediate Impact
There’s also the benefit of not having to wait around weeks or months on end for something to happen. The moment your new Followers are added to your account is the moment they begin enhancing your profile’s credibility and visibility. This can be particularly useful when looking to start a new LinkedIn Company profile from scratch, getting things off to the strongest possible start.
In most instances, social proof is delivered in a matter of hours after being ordered. So even if your profile is performing poorly today, you could be looking at an entirely different picture this time tomorrow.
- Everyone’s at it!
Perhaps not everyone, but more businesses than ever before are buying social proof to boost their LinkedIn profiles. Not just businesses, but also celebrities, politicians, musicians and so on. It’s no longer a rare strategy and nor is it considered ‘cheating’ by those in the know. It’s simply a way of taking things into your own hands and giving yourself every opportunity to make your voice heard.
It’s a classic case of the “if you can’t beat them, join them” methodology at work. Even if you don’t buy LinkedIn Followers and social proof in general, chances are your competitors are already at it!